Can E Cigs Launch a Viable Challenge to Traditional Tobacco Cigarettes
E cigs were first launched in 2003 and though they currently account for a very small fraction of the US tobacco and cigarette market (less than 1% at the last count) that figure is growing. Predictions and studies have shown that sales have doubled every year for the past five years and have now reached in excess of $1 billion per year – that’s certainly enough of a ripple to make the tobacco companies sit up and take notice.
If these figures and trends persist the electronic cigarette could overtake sales of traditional cigarettes in only ten more years and, although there have been some negative reactions and reports about e cigs history has shown us that they will only get better. They are sure to improve with age which must be even more of a worry for the traditional tobacco giants.
The newest, most modern electronic cigarettes these days are almost exact replicas of the traditional cigarette only without the smoke, the ash, the odors and the carbon monoxide which goes with them.
One of the big areas which e cigs deal with is that they were initially hailed as a terrific aid to stop people smoking. The truth is that almost 70% of smokers in the United States would love to stop if only they had the necessary willpower and determination. Many of these smokers are on the lookout for the easy option or an alternative to what has become nothing short of a socially unacceptable habit over the last few decades.
Smokers will try to quit for a variety of reasons – the two major areas being health and finances. It is now common knowledge that smoking is not only harmful to the person who actually smokes but also to anyone nearby which includes children and loved ones. Surely that is incentive enough for anyone to try to stop smoking tobacco.
One of the other big problems which smokers object to is the odor which is created when they smoke. The smoke circulates around their clothes, their hair and their surroundings and is evident for a long time after they have taken their last puff. This is unpleasant for the actual smoker plus other people in the vicinity.
Nobody really knows whether e cigs will ever launch a truly viable challenge against the traditional cigarette but all signs are showing that there is a very good chance they will.